San Diego Gear

San Diego pride you can wear and share.

From Mission Beach to La Jolla, our caps, hoodies, tanks, and totes are designed to capture the spirit of San Diego living. Perfect for tourists, locals, and anyone who wants a piece of the coast.

Collections

Local Vibes

  • La Jolla

    Inspired by the cliffs, coves, and ocean views of La Jolla, this collection brings coastal elegance into everyday essentials. Each piece carries the sleek “LJ” logo, a nod to one of San Diego’s most iconic neighborhoods.

    Whether you’re walking Prospect Street, watching seals at the Cove, or just dreaming of the coast, the LJ collection keeps La Jolla close.

    LJ products 

  • Pacific Beach

    Bring the laid-back Pacific Beach vibe with you wherever you go. Each piece in the PB collection features our bold “PB” logo, a simple tribute to San Diego’s favorite surf and sunset spot.

    Whether you’re a local, a new arrival, or a visitor, the PB collection keeps Pacific Beach close—no matter where you are.

    PB Products 

  • San Diego

    Celebrate the city at the heart of Southern California with our SD collection. Each piece carries the bold “SD” logo, a clean tribute to the beaches, neighborhoods, and energy that make San Diego unforgettable.

    From newcomers to longtime locals, the SD collection keeps San Diego spirit front and center, wherever you go.

    SD Products 

  • Ocean Beach

    Free-spirited, laid-back, and full of local color — the OB collection captures the soul of San Diego’s favorite bohemian beach town. Each piece carries the bold “OB” logo, celebrating sunsets, surf, and that one-of-a-kind Ocean Beach vibe.

    Whether you’re a longtime local or just passing through, the OB collection keeps Ocean Beach spirit alive everywhere you go.

    OBproducts 
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